June 29th, 2011 by admin
Doing a successful marketing campaign requires a great deal of information about customer demands, about transportation and storage facilities, and about competing producers in the industry. The systematic collection and analysis of information to aid decision-making and planning in any aspect of the market is called marketing research.
Market research covers many areas of inquiry. Market analysis involves determining the number and location of potential customers for a product. Sales research employs analysis of a company’s past sales records in order to aid sales planning. Consumer research is concerned with determining attitudes, reactions, and preferences of customers. Advertising research attempts to determine how advertising can be best used to influence consumers to buy.
Marketing research may be conducted by members of the marketing department of a manufacturing firm or by outside agencies. Some advertising agencies have special departments that do marketing research for clients. There are also firms whose business is entirely in marketing research.
A marketing research firm may specialize in only a certain type of marketing problem or research technique. One firm, for example, may only test the effectiveness of particular advertisements. Another firm may deal with any type of marketing question, but use only public surveys for getting information.
June 29th, 2011 by admin
Arranging the products inside your store is basic in the concept of visual merchandising. It is a boon for the business to be knowledgeable in the proper placement of products as this can affect the way customers react to what you are selling. Generally, customers have their attention to the center racks first as they enter your store, then this is diverted to the right side and finally to the left side. Therefore, you should take advantage of this behavior and put products in necessary locations depending on how you want your customers to see them in order.
Fast-moving products should always be placed on eye-level racks. This enables the customer to easily locate and pick this kind of products.
If different brands of a similar product need to share a space in a rack, then the featured brand should stand out by highlighting it. This can be done by elevating it, putting it on the center of the rack, or putting it on the leftmost side of the rack. Accessories and decorations can be added to highlight more of the feature brand. And if applicable, allot a sample product that customers can use to test and have a personal feel of the item.
You can also opt to arrange you products by color. There have been researches that prove that it is appealing for customers to see product arrangements in the pattern of rainbow colors. Many customers find this kind of presentation comfortable for them.
Finally, you can put small and low-priced products near the counter. The reason for this is that customers tend to buy these products on impulse and on the last minute.
June 29th, 2011 by admin
A credit card can be obtained by applying from a registered credit company. Upon approval of application, the credit company provides the applicant a plastic card which he can use to purchase different items from retailers accepting the credit card. Use of the credit card is governed by by-laws and conditions that the credit card owner agrees to comply to once he puts the credit card to use.
When a consumer uses the credit card, he agrees to pay the amount used for the purchase to the credit company. A time frame is always involved in this process such that the credit card user is given a specific range of time when he can pay back his credit. Usually, this time frame is given on a monthly basis. Going beyond the specified time frame penalizes the credit card owner with interest applied to his original credit.
Since credit card transactions involve money, it is very much required to keep every transaction as safe as possible. This is the reason why the information stored inside the credit card cannot be easily accessed by anyone who does have the authority to do so. The information the credit card is well-protected and the credit card owner is guaranteed that his money is safe with every transaction he makes using the said card.
May 26th, 2012 by admin
In our so called Information Age, those that have access to information are those that are most likely to succeed in business. There are many IT companies nowadays that provide service in different markets and industries and all of them depend on their systems to be on peak performance so the company’s performance is on top as well. Patch Cables are used by many businesses to help keep everything organized. A simple internet shop needs to be able to keep everything organized so they can be easily and quickly fixed in case of any sudden glitch.
Organized wirings and cables is a must if you have an internet shop. The key to successful business in this field is to keep you business system running 24/7. With the kilometers of wiring that runs through your entire shop, you need to be sure which wire goes to where and what its function is. This may seem like a maze or a labyrinth to the average person but IT experts should know their way around it.
Instead of running hundreds of meters of cable wires on the corners and edges of rooms, you can consider drilling holes into walls for short cuts. This helps your shop get rid of too much clutter. Wires can also be bundled and tied together so they won’t be scattered all over. You can use tapes to secure them together.
To help you more easily identify the wirings in your internet shop, you can also use color coding. Color coding can help you identify on the spot which wire goes to where and what its function is. You tag each function to a specific color of your choice.
Be sure that you will be able to maximize the space in your internet shop. LCD and LED monitors are now the latest trend because they are more energy efficient and consume less space.
March 20th, 2012 by admin
Day in and day out, there are people that move in to their newly built dream home or move in to a newer and bigger apartment. There are those that downsize to more economical homes. Either way, they all need new mattresses to furnish their new places. This is what makes the mattress industry a profitable industry to serve if you are looking for a niche to start a business on. Whether customers need a truck sleeper mattress, sofa mattress replacement, rv mattress, or the conventional bed mattress, you can be sure that the demand will keep on rolling.
Serving your market effectively is the key to succeed in the business. But how exactly do you do this? The most successful entrepreneurs all agree on one thing – provide your customers more value for their money.
This value can be in terms of the actual tangible product, or it can be intangible such as superb customer service during and even after sales. When you think of tangible products, these are the mattresses that you will make available in your store. One key to ensure that you satisfy this part is to have a wide variety of inventory so you can cover all the needs of your customers. Mattresses have different types, materials, manufacturer brands, price ranges, and purposes. To serve your market better, be sure to cover all these so that customers will find everything that they need under one roof.
The intangible part can be superb customer service during the sale. Some clients hesitate to lie down on mattresses when they shop. You can probably instruct your representatives to encourage customers to lie down to really feel the mattress. You can also provide after sales customer service and contact your customers to ensure that they are satisfied with their purchase.